MarTech Track #07 • CRM, Omnichannel Drips & AI Workflows
Marketing Automation
Automate lead capture, CRM scoring, behavioral email/WhatsApp journeys, and AI webhook integrations.
Duration
6 Weeks (36 Hours)
Curriculum
6 Modules
Capstone Work
4 Automated Workflows
Delivery Mode
Live Online
Next Batch Intake
Seats Open
Weekday & Weekend Batches (0% EMI & Scholarship Available)
- ✓CRM Architecture & Behavioral Lead Scoring
- ✓E-Commerce Retention & Lifecycle Flows
- ✓WhatsApp Business API, Instagram DM & Chatbot Flows
- ✓No-Code AI Webhooks & Multi-App Automation
Marketing Automation Course in Noida
Why Learn CRM & Marketing Automation in Noida at Mcapable?
Mcapable's 8-Week Marketing Automation Course in Noida trains you to architect 24/7 lifecycle revenue machines—covering CRM pipeline design, SPF/DKIM/DMARC email deliverability, e-commerce abandoned cart recovery, RFM customer segmentation, conversational messaging bots, predictive MQL-to-SQL lead scoring, and multi-step AI webhook workflows.
Related Search Topics:
CRM and lifecycle marketing training Noidaemail and WhatsApp automation coursebehavioral lead scoring courseno-code webhook automation Noida
Section 01 • Course Overview
Why Master Marketing Automation at Mcapable?
Manual follow-ups lose 70% of leads. Marketing Automation empowers you to build 24/7 revenue machines that capture, enrich, score, and nurture prospects across Email, WhatsApp, SMS, and CRM pipelines automatically based on real-time user behavior.
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Design visual multi-branch customer journeys triggered by website and purchase events
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Achieve 99% email inbox placement with SPF, DKIM, DMARC, and warm-up protocols
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Build automated WhatsApp cart recovery and webinar reminder sequences
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Connect Ads, Forms, CRMs, and AI LLMs using Make.com and Zapier webhooks
Section 02 & 03 • Complete Curriculum
Syllabus Outline & Module Breakdown
| Module # | Module Title | Hours / Lab | Core Deliverable |
|---|---|---|---|
| Module 01 | Lifecycle Marketing Architecture, CRM Setup & Data Hygiene | 6 Hrs | CRM Pipeline & Lead Property Schema |
| Module 02 | Email Marketing Automation, Deliverability & Behavioral Flows | 6 Hrs | 7-Part Automated Email Drip Sequence |
| Module 03 | E-Commerce Retention Automation, Cart Recovery & RFM Segmentation | 6 Hrs | D2C Retention & Cart Recovery Engine |
| Module 04 | Conversational Messaging APIs, SMS Broadcasts & DM Chatbots | 6 Hrs | Omnichannel Conversational Messaging & Bot Qualification Funnel |
| Module 05 | Predictive Lead Scoring, B2B ABM Nurturing & Sales Handoff | 6 Hrs | Automated MQL-to-SQL Scoring Matrix |
| Module 06 | No-Code AI Webhook Pipelines, REST APIs & Multi-App Orchestration | 6 Hrs | Multi-Step AI Lead Enrichment & Routing Pipeline |
- ▸Mapping lifecycle stages: Subscriber, Lead, MQL, SQL, Opportunity, Customer, Evangelist
- ▸Configuring CRM custom contact properties, multi-stage deal pipelines, and dynamic segmentation lists
- ▸Zero-party and first-party data capture via progressive profiling forms and quizzes
- ▸DNS authentication mastery: SPF, DKIM, DMARC, BIMI, and domain reputation warm-up
- ▸Building Welcome series, Lead Magnet nurturing, Re-engagement, and Sunset flows
- ▸Dynamic personalization tokens, liquid syntax, and A/B testing subject lines & CTAs
- ▸Integrating e-commerce store behavioral events (Viewed Product, Added to Cart, Checkout Started, Placed Order)
- ▸High-converting Abandoned Checkout, Browse Abandonment, Post-Purchase Upsell, and VIP flows
- ▸RFM (Recency, Frequency, Monetary) customer segmentation for targeted broadcasts
- ▸Configuring verified business messaging APIs, template approvals, and green-tick compliance
- ▸Automated cash-on-delivery (COD) verification, transactional order alerts, and conversational cart recovery nudges
- ▸Interactive social DM decision-tree flows with real-time CRM lead synchronization
- ▸Assigning point values to demographic fit (Job title, company size) + behavioral intent (Pricing page visits)
- ▸Automated round-robin sales rep routing, instant team lead alerts, and automated discovery call booking triggers
- ▸Understanding REST APIs, JSON payloads, and Webhooks for marketers
- ▸Building multi-step automated workflows connecting incoming ad leads → AI company/intent enrichment → CRM → instant mobile outreach
- ▸Tracking lifecycle LTV, churn reduction, and automation ROI
Section 04 • Practical Stack
Tools Covered & Hands-On Capstone Projects
Industry Tools & Platforms You Will Use:
Lifecycle CRM ArchitectureBehavioral Email FlowsE-Commerce Cart RecoveryWhatsApp & DM AutomationPredictive Lead ScoringWebhook & API WorkflowsMulti-Branch Drip FunnelsRetention Cohort Analytics
Live Agency Capstone Projects:
Project 1: D2C Omnichannel Retention Engine
Build 5 automated flows (Welcome, Browse Abandon, Cart Abandon, Post-Purchase, Winback).
Project 2: AI Lead Enrichment & B2B CRM Pipeline
Create a Make.com workflow that captures form leads, researches their company via AI, scores the lead, and alerts sales.
Section 05 • Career Outcomes
Job Roles, Salary Bands & Certification
SaaS, D2C & Global Agencies
Marketing Automation Specialist
₹6.0 – ₹11.5 LPA
E-Commerce, FinTech & EdTech
CRM & Lifecycle Manager
₹10.5 – ₹18.0 LPA
B2B SaaS Enterprises
MarTech & RevOps Lead
₹18.0 – ₹30.0 LPA
Section 06 • 16 Common Questions
Frequently Asked Questions — Marketing Automation
Complete answers covering curriculum depth, batch timings, practical labs, certifications, fees, and placement support.
No prior experience or coding background is required. Our 6 Weeks (36 Hours) curriculum for Marketing Automation starts from foundational concepts and builds up to advanced agency execution across 6 Modules.
We offer both Weekday Batch (Mon-Fri) and Weekend Batch (Sat-Sun) schedules via Live Instructor-Led Online cohorts.
You will train hands-on inside our live sandbox using Lifecycle CRM Architecture, Behavioral Email Flows, E-Commerce Cart Recovery, WhatsApp & DM Automation, Predictive Lead Scoring, Webhook & API Workflows, Multi-Branch Drip Funnels, Retention Cohort Analytics with guided lab worksheets and mentor supervision.
You will complete 4 Automated Workflows—including Project 1: D2C Omnichannel Retention Engine and Project 2: AI Lead Enrichment & B2B CRM Pipeline—graduating with a verified, interview-ready project portfolio.
Yes! Our academic counselors share complete batch details during your counseling session, covering all lab software access, study workbooks, capstone evaluations, and certification exams with easy 0% interest monthly EMI installments.
No! Our dedicated Placement Cell provides resume & LinkedIn optimization, mock technical interviews, and direct interview referrals for roles like Marketing Automation Specialist (₹6.0 – ₹11.5 LPA) and CRM & Lifecycle Manager (₹10.5 – ₹18.0 LPA).
Every session is recorded in HD and uploaded to your student portal within 4 hours. You can also attend a backup live session in a parallel batch or book a 1-on-1 doubt-clearing slot with your mentor.
Absolutely. Working professionals and college students can transfer between Weekday Batch (Mon-Fri) and Weekend (Sat-Sun) batches at zero extra cost.
Yes, you earn Mcapable's ISO-verified Specialization Certificate in Marketing Automation along with full exam preparation for official Google, Meta, HubSpot, and Semrush certifications.
All sessions are led by practitioners with 8 to 14+ years of hands-on agency and enterprise growth experience who actively manage multi-crore campaigns and production workflows.
No! All classes will be Live interactive instructor-led online cohorts.
Yes! We cover client pitching, proposal pricing, scope-of-work contracts, international billing, and retention reporting so you can land freelance retainers alongside full-time job placements.
Yes, Mcapable provides shared agency sandbox access to premium tools and live campaign environments during lab hours so you don't have to purchase expensive enterprise software licenses on your own.
Yes! You can book a complimentary live demo session to interact with the faculty, inspect our lab projects, and review the module roadmap before paying any fee.
We offer a transparent 5-day refund policy from batch commencement as well as a free 6-month batch deferral credit if your schedule changes unexpectedly.
Simply click the Download Marketing Automation Syllabus button or submit the Course Enquiry Form below, or call our admissions desk directly at +91-8076465054.
Section 07 • Course Registration & Inquiry