Digital Marketing Analytics
Master Google Analytics 4 (GA4), Google Tag Manager (GTM), Server-Side Tracking, Multi-Touch Attribution, BigQuery SQL, and Looker Studio BI Dashboards.
Duration
6 Weeks (36 Hours)
Curriculum
6 Modules
Capstone Work
4 Live BI Dashboards
Delivery Mode
Live Online
Weekday & Weekend Batches (0% EMI & Scholarship Available)
- ✓Google Analytics 4 (GA4) Event Architecture & Custom Dimensions
- ✓Google Tag Manager (GTM) DataLayer, Triggers & Server-Side Containers
- ✓Funnel, Path & Cohort Retention Explorations + Attribution Modeling
- ✓GA4-to-BigQuery SQL Integration & Looker Studio Executive Dashboards
What Will You Master in Mcapable's Digital Marketing Analytics Course in Noida?
In Mcapable's 8-Week Digital Marketing Analytics Course in Noida, you learn event-driven measurement architecture, custom DataLayer engineering, full e-commerce funnel tracking, server-side first-party cookie tagging, privacy consent signaling, data-driven multi-touch attribution, marketing SQL queries, and automated executive BI dashboards.
Why Master Digital Marketing Analytics at Mcapable?
Data-driven marketers command top salaries because they prove what drives revenue. This course takes you from GTM dataLayer engineering and GA4 custom event architecture to server-side tracking, BigQuery SQL analysis, and automated C-suite dashboards in Looker Studio.
Deploy complete web and e-commerce tracking via GTM and GA4 dataLayers
Audit broken tracking, cross-domain drop-offs, and unassigned traffic
Analyze multi-touch attribution, customer cohorts, and LTV curves
Build automated real-time Looker Studio dashboards blending Ads, SEO & CRM data
Syllabus Outline & Module Breakdown
| Module # | Module Title | Hours / Lab | Core Deliverable |
|---|---|---|---|
| Module 01 | Measurement Strategy & Event-Driven Web Analytics Architecture | 6 Hrs | Enterprise Measurement Plan |
| Module 02 | Tag Management Architecture & Custom DataLayer Engineering | 8 Hrs | Production Tag Container with 15 Custom Behavioral Triggers |
| Module 03 | E-Commerce Tracking, Key Events & Custom Dimensions | 6 Hrs | Full E-Commerce DataLayer Implementation |
| Module 04 | Advanced Funnel Diagnostics, Path Exploration & Retention Cohorts | 6 Hrs | Checkout Drop-Off & Retention Audit |
| Module 05 | Server-Side Tagging, Consent Mode v2 & Attribution Models | 5 Hrs | Server-Side GTM & Attribution Setup |
| Module 06 | Marketing Data Warehouse SQL & Executive BI Dashboard Design | 5 Hrs | Automated Multi-Channel Executive BI Marketing Cockpit |
- ▸Translating business objectives into KPIs, events, parameters, and user properties
- ▸Analytics property architecture, cross-platform data streams, enhanced event measurement, and internal traffic filters
- ▸Cross-domain tracking and referral exclusions for payment gateways
- ▸Tags, Triggers, Variables, and inspecting the DOM / `window.dataLayer`
- ▸Tracking asynchronous form submissions, embedded video engagement, scroll depth, element visibility, and outbound clicks
- ▸Writing structured dataLayer engineering specifications and validating tag firing in preview debug mode
- ▸Tracking `view_item`, `add_to_cart`, `begin_checkout`, `add_payment_info`, and `purchase` with revenue/tax/items arrays
- ▸Event-scoped, User-scoped, and Item-scoped Custom Dimensions & Calculated Metrics
- ▸Building predictive churn/purchase audiences and syncing high-intent segments to ad platforms
- ▸Closed vs Open Funnel explorations and segment comparison
- ▸Forward and reverse Path Exploration to uncover user journey loops
- ▸Cohort analysis and User Lifetime Value (LTV) modeling
- ▸First-party cookie durability, ad-blocker resilience, and cloud server-side tagging architecture
- ▸Privacy consent mode signaling and comparing Data-Driven Attribution (DDA) against Last-Click models
- ▸Exporting raw event-level analytics data to a cloud data warehouse and running un-sampled SQL queries
- ▸Blending paid search, paid social, organic search, and CRM revenue data sources into unified BI views
- ▸Designing interactive date-filtered executive dashboards
Tools Covered & Hands-On Capstone Projects
Industry Tools & Platforms You Will Use:
Live Agency Capstone Projects:
Project 1: End-to-End GTM & GA4 E-Commerce Tracking
Implement custom dataLayer events, checkout funnel tracking, and conversion linking on a live store.
Project 2: Multi-Channel Executive BI Dashboard
Build an automated Looker Studio growth cockpit blending GA4, Search Console, and Paid Media spend.
Job Roles, Salary Bands & Certification
Agencies, E-Commerce & Media
Digital Marketing Analyst
₹6.0 – ₹11.0 LPA
FinTech, SaaS & Consultancies
GTM & MarTech Analytics Engineer
₹10.0 – ₹18.0 LPA
Enterprise Data Teams
Head of Marketing Intelligence
₹18.0 – ₹30.0 LPA
Frequently Asked Questions — Digital Marketing Analytics
Complete answers covering curriculum depth, batch timings, practical labs, certifications, fees, and placement support.